Wall Street Journal Makeover

by Christopher Calvi on March 23, 2008

The NY Times reports on changes underway at the Wall Street Journal:

Mr. Murdoch has said that he wants to broaden The Journal’s appeal with more general-interest news. Now, the front page has shorter articles and more breaking and nonbusiness news, and particularly favors politics. The paper has set aside pages for world news and added a sports page.

It’s okay that Mr. Murdoch wants to broaden the WSJ’s appeal, but to focus more on breaking news is not an ideal business strategy in the age of free news on the net.  Breaking news is a commodity… why leave behind a valuable asset in long-form analysis to get into a commodity game?

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