Targeting the Long Tail of Search

Lately, I’ve been using this blog to post about simple things that don’t have any useful (or at least clear) results in Google.  This include tips and tricks on platforms like WordPress and Magento, or some straightforward advice for beginners in PHP, MySQL, or whatever tool I’m using at the time of writing.

If I’m stumped on something for awhile, and eventually discover a solution, I’ll post it.  If I find a partial or unclear solution on the web, I’ll try to include a better answer here.

The point is, I’m not trying to reinvent the wheel.  The goal is to offer up something that is hopefully unique and helpful to each visitor that lands here.  As a result, this blog isn’t really readable in serial format (using RSS, for instance).

Despite focusing on the long tail of search, my number one most visited blog post is still the Edible Flying Spaghetti Monster.  Go figure.

Hear me wax philosophical on APIs and Jabberwockies

Last week I had the delight of being interviewed by Mike Buechele and Trisha Lyn Fawver for their Affiliate Marketing Fanatics podcast on GeekCast Radio.

They’re currently conducting a series of interviews with some speakers at the upcoming Affiliate Summit East (8/15 through 8/17 in NYC).  In the interview, we discuss my work at Adknowledge, APIs in the affiliate space, plus some Lewis Carroll trivia.

If you’d like to give it a listen, please head on over to GeekCast.fm.  Let me know what you think on Twitter.

‘Last Lecture’ professor, Randy Pausch, dies at 47

Randy Pausch died today.  He became famous over the past year after delivering his inspirational last lecture about “Really Achieving Your Childhood Dreams” at Carnegie Mellon shortly after learning that he had pancreatic cancer and only months to live.  My thoughts are with his family and friends.

Donations can be made to the Pancreatic Cancer Action Network, 2141 Rosecrans Ave., Suite 7000, El Segundo, CA 90245, or to Carnegie Mellon’s Randy Pausch Memorial Fund (www.cmu.edu/giving/pausch).

You can watch his “Last Lecture” here.